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It’s given – the spa is a billion-dollar industry and growing. And there’s no stopping it. Sometime in November this year, the International Spa Association (ISPA) released its 2010 Trend Watch report, naming several fascinating craze for spas in 2010:

Customer Service. Nothing beats a good customer service! You could give the most expensive spa treatment, but when the client isn’t satisfied with her spa experience, it’s tantamount to nothing. “As a matter of fact, 87 percent of ISPA member spas are employing customer feedback mechanisms to guarantee they’re meeting consumers’ needs…” Spas must adopt better ways then to hand the clients a more satisfying spa experience.

Spa Sampling Menus. This is a strategic way to let spa clients get a sort of “preview” of the various treatments that they’re considering.

Spa Partnerships. This lets spas to broaden their reach by forming partnerships with local businesses that may also benefit from them. By doing so, spas are able to advance their business and grow the number of clients by bringing the spa closer to the clients. Several schemes can be tried on like discounted prices with partner hotels or resorts. And who doesn’t love a bargain?

Social Media. From tweeting to blogging, and everything in between, it’s estimated that in 2010 social media will continue to be powerful in aiding spa-goers make decision from what to where of spa. Needless to say, spas should make the most out of social media to gather clients.

Beauty Rest. Not yet very ordinary, but a tempting choice like this can certainly increase the number of spa visits. This simply signifies making that spare time at the spa to catch some forty winks while enjoying a restful massage. Or quite more appealing is to just book a room in a spa filled with calming aroma to get more sleep.

These are just few of the exciting trends that the spa industry is eyeballing for 2010. Now, there are a plenty of better things to look forward to for your 2010 spa excursion.

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The advent of an infrared technology has increased the scope of an extremely popular business – the spa. A spa is one of the most well-liked destinations for many of the health-conscious and fashion-conscious people. Actually, infrared saunas are growing popular with people staying in urban places. An infrared sauna retains all the benefits provided by traditional saunas and also provides additional benefits in spite of its smaller form.

Far-infrared radiant (FIR) heat is an absolutely risk-free form of naturally occurring energy that heats objects by a process called direct light conversion. Radiant heat is also called infrared heat or infrared energy. Conversion of direct light does not raise the temperature of the surrounding free air but warms only the object.

Going to a sauna, health club or spa is always relaxing, but many of the times you would not want to go alone. Traditional Finnish saunas allow more than one person, and finally infrared saunas can fit more than one person to relax and enjoy themselves. With an infrared sauna, you can relax together with your family member, partner, or friend.

The infrared sauna is a blessing of modern technology used to lose weight and detoxify the body. At the heart of the saunas functionality is sweat. The infrared sauna heats up to temperatures of 125 degrees. Unlike the steam saunas that can heat up higher than160 degrees, the infrared sauna aims to provide warmth without the chance of overheating.

The infrared saunas are structured by four walls and a roof. There are benches located inside, where users can sit and relax in the heat of the sauna. According to manufacturers, the infrared rays reach as far as two inches into the body producing more sweat and thus increasing the detoxification ability of the sauna.

Members of health clubs simply have a tendency to become fans of the clubs if the club tends to have a sauna. They experience the sheer luxury of sauna by going and spending some time in spas, gyms or health clubs. So if you own a health club then here is a suggestion for you: add a sauna. If it is posh or formal clubs then add a good mixture of multi-person and single-person saunas and for a more informal ambiance add more of multi-person saunas. Separate out the men’s and ladies saunas for better business grip and client impressions if you sense that segregating would give your customers a better sense of satisfaction. You may offer mixed periods in which the men and women would share saunas together and offer exclusive hours for men and ladies separately.

In summary, using a sauna would engender a good amount of business for you in long run if you do it systematically. Majority of the people around us tend to spend way more in a health club compared to their possible expenditure in the case that they had purchased the same equipments at home. As a business owner, you are probably aware of this fact. Leverage to maximize business benefits from this frequent human tendency – setup an infrared sauna in your club or organization and it is going to reap golden benefits for you.

Read more on infrared saunas.